Why Trust RoastMyKibble?

Who We Are

We're dog owners first. Researchers second. Loudmouths third.

RoastMyKibble was founded by someone who's spent over 25 years living with dogs — always at least two at a time, often more as a foster and shelter volunteer. That's a lot of bowls to fill. A lot of bags to open. A lot of moments standing in the pet food aisle, staring at ingredient labels, wondering why a $70 bag of "premium ancestral nutrition" listed corn, brewer's rice, and powdered cellulose before anything resembling meat.

We don't have a veterinary degree. We don't pretend to. What we have is a quarter-century of hands-on experience, a deep distrust of pet food marketing departments, and a commitment to showing our work.

If a claim is on this site, it's backed by a publicly available source — an FDA regulation, an AAFCO ingredient definition, a peer-reviewed study, or a brand's own published ingredient panel. Every source is linked so you can verify it yourself. If we're stating an opinion, we label it as opinion. The difference between fact and take is made clear.

How We Research

Every product review, ingredient autopsy, and industry roast on this site follows the same process:

1. We start with the label.
The ingredient panel is a legal document, and we treat it like one. We look at the first five ingredients, we check for ingredient splitting, and we flag every filler, byproduct, and anonymous ingredient we find.

2. We follow the science.
We pull from FDA labeling regulations, AAFCO ingredient definitions, peer-reviewed veterinary nutrition studies, and independent laboratory analyses. If there's a study on nutrient degradation during extrusion, we've read it. If there's an FDA investigation into DCM and grain-free diets, we're tracking it.

3. We link to our sources.
Every factual claim on this site is linked to the primary source. You shouldn't have to take our word for anything. Follow the links. Read the research yourself. If we're wrong about something, we'll correct it publicly.

Our Standards

We do not accept payment from pet food brands for reviews.
No sponsored posts. No paid placements. No "partnerships" that require a positive review. If a brand wants to send us product, we'll look at it — but the verdict will be honest, and the brand won't see it before you do.

We do not use affiliate links for products we wouldn't feed our own dogs.
Some links on this site may earn a commission if you make a purchase. That commission never influences our recommendations. If we wouldn't feed it to the dogs currently staring at us from the kitchen floor, we won't tell you to buy it.

We clearly label opinion as opinion.
We have strong opinions about the pet food industry. That's the point of this site. But when we're expressing an opinion — about a brand's motives, about the ethics of veterinary sponsorship, about what "should" be in a dog bowl — we say so. When we're stating a fact, we cite the source.

What We're Not

RoastMyKibble is not a substitute for veterinary medical advice.

We research pet food. We do not diagnose disease. We do not prescribe treatment. We do not tell you to ignore your veterinarian.

If your dog has a medical condition, is on a prescription diet, or has specific health needs, consult your veterinarian before making dietary changes. Our role is to help you understand what's in your dog's food so you can have a more informed conversation with your vet — not to replace that conversation entirely.

Think of us as the friend who reads the fine print so you don't have to. The one who flips the bag over, squints at the 6-point type, and says, "You know what powdered cellulose is? Let me tell you."

The Bottom Line

We've been feeding dogs for over 25 years. We've made mistakes. We've bought the pretty bag with the wolf on it. We've trusted the vet-recommended brand without reading the label. We've learned the hard way that the pet food industry is better at marketing than it is at nutrition.

This site exists so you don't have to learn the same way.

Everything we publish is driven by a single conviction: your dog deserves better than sawdust, beer waste, and corn byproducts at steakhouse prices. Our job is to help you find it.